By Sarah Pyo
This week, our PR group discussed several goals and objectives for The Cove. Since this organization is newly established, we focused on goals that would increase publicity and, hopefully, enrollment.
The first goal is to increase awareness. More specifically, we aim to increase The Cove’s Facebook followers and reach by 5% and news placements to one per quarter.
Our second goal is to increase donations. In order to achieve this goal, we will work hard to increase the visibility of sponsorships and partnerships each day, put specific donation calls on social media (once per week) and create donation subscriptions for those seeking to aid The Cove long-term.
Last but not least, we will strive to increase fundraiser attendance by inviting one new student organization from Baylor to each fundraiser dinner and increasing social media advertising and print advertising for each of these dinners.
Looking forward, our PR group is preparing to be more actively involved within the organization by attending events and meeting the children. We also hope to increase awareness to one of The Cove’s upcoming fundraisers at the Jason’s Deli.