Feb.9, 2017

By Sarah Pyo

This week, our PR group discussed several goals and objectives for The Cove. Since this organization is newly established, we focused on goals that would increase publicity and, hopefully, enrollment.

The first goal is to increase awareness. More specifically, we aim to increase The Cove’s Facebook followers and reach by 5% and news placements to one per quarter.

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This is a screenshot of The Cove’s current number of Facebook followers and likes. So far, The Cove has accumulated 1084 followers and 1096 likes. Photo credit: Sarah Pyo

Our second goal is to increase donations. In order to achieve this goal, we will work hard to increase the visibility of sponsorships and partnerships each day, put specific donation calls on social media (once per week) and create donation subscriptions for those seeking to aid The Cove long-term.

Last but not least, we will strive to increase fundraiser attendance by inviting one new student organization from Baylor to each fundraiser dinner and increasing social media advertising and print advertising for each of these dinners.


This is the dining area connected to the main room where the children gather to socialize. The dining area is used to for special fundraiser dinners for the children enrolled at The Cove.  Photo credit:  Sarah Pyo


Looking forward, our PR group is preparing to be more actively involved within the organization by attending events and meeting the children. We also hope to increase awareness to one of The Cove’s upcoming fundraisers at the Jason’s Deli.

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