By Sarah Pyo
Justin Bieber, despite his numerous scandals, is a much admired celebrity. He has utilized mortification several times throughout his music career to make up for some scandals; however, regardless of if he apologizes or not, his popularity in the industry continues to skyrocket. Sometimes, Bieber even points out a mistake that he’s done and exposes himself to the public. This tactic works in his favor because the public understands that he is mature enough to accept his wrongdoings. Even though any reckless behavior isn’t good, his transparency seems to help him.
In one particular incident in 2014, Bieber purposely revealed a video of 14-year-old Bieber singing a racist parody. According to Rolling Stone, Bieber was being “stupid,” and didn’t know the consequences of singing the parody during that time. He intentionally exposed the video as a means of mortification. This tactic, although not ideal, was smart in case the video was leaked without his knowing.
Bieber was also seen on the show Ellen in 2015 confessing to his some of his reckless behavior and even signed up to be “roasted” on Comedy Central in order to laugh about his mistakes and own up to it. He was wildly applauded and accepted by the guests on Ellen showing that Bieber’s fame was unaffected by his previous mishaps.
During the show, Ellen also pointed out that Bieber had just finished modeling for Calvin Klein. Even through all the scandals, Bieber was continuing to land opportunities that would improve and increase his success. His popularity is also reflected on his social media accounts. Bieber currently has 93 million followers on Twitter and 84.6 million followers on Instagram.
On his Instagram account, he even posted a picture that said, “Jesus,” and that one post alone received 1,350,101 likes with just as many comments. There were some comments in other languages, but the ones in English were all positive and supportive of Bieber. One in particular read, “I prayed for you yesterday. God Bless and protect you, Justin. God sees your heart and loves you dearly.” Justin’s followers, for the most part, believe that Bieber has good intentions and has a good heart. He was not called out for being a hypocrite or fake for posting a picture with “Jesus.” Despite all his reckless behavior, his fans are still growing in numbers and they try to understand.
So far, Bieber’s image repair strategies seem to be very successful. He has made it No. 1 for his music countless times and is a strong competitor in the music industry. There is a term for admiring Bieber, “Bieber fever,” and this “fever” seems more and more contagious as his career advances.